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A Functional Design Studio

<Creative Solutions for Business>

A functional design is not about a medium - web, mobile, print or multimedia.. it is not about a pretty picture. It simply responds to the parameters of a business challenge, determines the creative opportunities and offers solutions to be extended in all possible formats.

What I do

I am an avid student and evangelist of user-centered design principles - I have created or overhauled some of the world's largest online Business & Technology properties. My focus has always been on building functional design systems that creatively solve business problems. Solutions that convey brand & messaging, but more importantly, are intuitive to maximize the possibilities of an interactive medium.

My Twitter Mashup

I believe that the real power in "new media" lies with users. Because "you" have the ability to bring valuable information to others in real time. With the adobtion of new technologies such as Twitter - everyday people are able to share first person perspectives and accounts of the events that ultimately effect us all.

Where I Work

  • Since late 2005 - I have been Creative Director for CBS Interactive Business Portfolio web sites, driving creative for BNET, ZDNet, TechRepublic, MoneyWatch.com & now SmartPlanet. In June of 2011, I added CNET & CBS News to the suite of brands. I have the best design team in all of CBSi, and within the Business division are some of the smartest and most passionate producers, engineers, editors and product folks I have ever worked with.