Another early 2009 site debut was for Kevin M Klein – aka the Marketing Mixologist. Kevin has worked with various media brands for the past 15 years – leading marketing, product and sales teams for print and online publishers.
He wanted a site that would allow him to present his skills and approach as well as to maintain a blog where he could articulate his thoughts on how or what companies can do with their marketing communications during these difficult economic times. The look that I went for is intended on capturing the idea of “Back to the Basics” – Hence I used a fairly simple, straight forward presentation with an earthy, rustic, yet warm palette. The sharpest contrast being on his logo which is quite basic as a label literally stapled to the header.
The site is still new, and no doubt will recieve some tweaks over the coming months, but I am pleased with the feel and personality that acts as the base for the ideas and touch points of his message and insights!
I am an avid student and evangelist of user-centered design principles - I have created or overhauled some of the world's largest online Business & Technology properties. My focus has always been on building functional design systems that creatively solve business problems. Solutions that convey brand & messaging, but more importantly, are intuitive to maximize the possibilities of an interactive medium. 
