Recently, I had the opportunity to create a new blog skin for SFObserved. A local blog that is a collection of thoughts, impressions and photos of a group of folks who call the Bay Area home. Started by my dear pal Kevin Klein – who is originally from Los Angles. Thus the last few years have been full of new experiences in this famous old city – new to him.
Visually, the look I was going for was “the old neighborhood pub”. A comforting spot where friends could meet to discuss the goings on of the day – the events, the art, the politics as well as the crazy folks who make or watch it happen. I chose to use deep saturated reds and ornate, but worn Fleur emblems try to create that well used “Barbary Coast” pub feel. The fixed positioned background stays absolute – done so to help to make it feel as though the conversation is different, but the setting remains the prized booth at your local dive!
Stop in to fill up on whatever the latest swill Mr. Klein is serving!
I am an avid student and evangelist of user-centered design principles - I have created or overhauled some of the world's largest online Business & Technology properties. My focus has always been on building functional design systems that creatively solve business problems. Solutions that convey brand & messaging, but more importantly, are intuitive to maximize the possibilities of an interactive medium. 
