The hope at the most basic level was to create a product framework that is truly device agnostic for content, yet device or platform aware for the user experience. The path we have taken is devise navigational paradigms, consumption sequences and touch behaviors based on the size of the form factor rather then to focus specifically on platform specific products.

We all have limited resources to solve the issue of access for a what is becoming an avalanche of both platforms as well as the size form factors in each. Lets face it, it is not just iOS and Android.