A Functional Design is not about the medium

- web, mobile, native or responsive.. it is not about a pretty picture. It simply creates a layer of visual communication in response to the parameters of a business or functional challenge. It determines the creative opportunities and offers solutions to be extended in all the possible places your customers will try to find you.


Stop thinking in terms of building websites or apps.

The interactive product environment of today is simply about creating a relationship between customers and their “Screens”. Folks need access to the features, functions and the contents that your brand provides. The Goal is device agnostic for contents, yet device aware for the user experience