I believe that the real power in "new media" lies with users. Because "you" have the ability to bring valuable information to others in real time. With the adobtion of new technologies such as Twitter, Facebook, Tumblr and wordpress - everyday people are able to share first person perspectives and accounts of the events that ultimately effect us all.
Since late 2005 - I have been the Creative Director for CBS Interactive Business Portfolio web sites, driving creative for BNET, ZDNet, TechRepublic, MoneyWatch.com & now SmartPlanet.
My focus has always been on building functional design systems that creatively solve business problems. Solutions that convey brand & messaging, but more importantly, are intuitive to maximize the possibilities of an online medium.