Category Archives: Work Related

PORT is Alive and well: making appearances on CBS Interactive brands!

August 22, 2010 – 9:15 pm

PORT : Prominence, Ownership, Response and Targeting. These are the key elements by which we hope to measure ourselves as it pertains to being able to deliver value to folks who advertise on the CBS Interactive Business and IS/IT properties. This had been a foundational element that drove many of the choices that were made [...]

By marc | Also posted in Ad Innovation | Comments (0)

What is Application Focus – Can it be applied to a desktop browser experience?

August 20, 2010 – 9:31 pm

The adoption of smart phones has been enormous (iPhone, Android, etc). With this, has come literally hundreds of thousands of applications – each that does any number of things from consumption, functional utility to entertainment. However, what would seem most consistent with the best of these Apps, is the simplicity and focus that is brought [...]

By marc | Tagged , | Comments (0)

A Spring refresh for ZDNet

May 8, 2010 – 1:08 am

For years, I have long wanted to write about one of the major redesign efforts that take place within CBS interactive (previously CNET Networks). However, I am never able to really discuss the particulars of these types of projects while they are in the works, (and certainly can not share any of the design comps [...]

By marc | Also posted in Design | Tagged , , | Comments (4)

Looking for a Rockstar Design Contractor

January 6, 2010 – 11:30 am

Ah yes… the search begins! What am I looking for you may ask? Well just a Design Rock Star to come and work his or her magic in the San Francisco office of CBS Interactive for the next 4 to 6 months. This is a full time contract position – someone who will assist in [...]

By marc | Tagged , | Comments (1)

SmartPlanet goes live!

June 1, 2009 – 11:11 pm

On time, as planned, and with minimal bugs – SmartPlanet was launched today. This was quite an accomplishment, as it was deployed on the same day that MoneyWatch.com lost it’s beta status and in record time even were it not for the efforts that had been divided between the 2 milestones. I must say – [...]

By marc | Also posted in Branding, Design | Tagged , , | Comments (2)

A CBS Interactive site for summer 2009

May 6, 2009 – 10:13 pm

Today we published a splash landing page for our new site SmartPlanet.com set to launch early this summer. I am excited about this site on many levels. First, because I believe in the idea – It is a site “dedicated to people who realize the need to make our world a better place to live, [...]

By marc | Also posted in Branding | Tagged , | Comments (1)

MoneyWatch.com – spring 2009

February 8, 2009 – 12:53 am

Anyone who has followed my twitter feed or Facebook status may have wondered why I have been drinking such vast amounts of coffee and soda as of late. The short answer, is that my team has been hard at work to create the newest brand addition to the CBS Interactive Business Family. That said, we [...]

By marc | Tagged , | Comments (2)