Recently I was asked by a young designer, what could she do to get an edge. My response was simple, – consume, consume and consume some more. Really pay attention to what others are doing, dissect how they do it, and emulate often to develop an eye that understands the small details that make a given direction successful. With time, and lots of practice, your own unique style emerges and can be readily seen weather it is an original design or the result of work that has been inspired by others.

I am an avid student and evangelist of user-centered design principles - I have created or overhauled some of the world's largest online Business & Technology properties. My focus has always been on building functional design systems that creatively solve business problems. Solutions that convey brand & messaging, but more importantly, are intuitive to maximize the possibilities of an interactive medium.