Category Archives: Branding

When is it more then just Inspired By?

Recently I was asked by a young designer, what could she do to get an edge. My response was simple, – consume, consume and consume some more. Really pay attention to what others are doing, dissect how they do it, and emulate often to develop an eye that understands the small details that make a [...]

SmartPlanet goes live!

On time, as planned, and with minimal bugs – SmartPlanet was launched today. This was quite an accomplishment, as it was deployed on the same day that MoneyWatch.com lost it’s beta status and in record time even were it not for the efforts that had been divided between the 2 milestones.
I must say – while [...]

A CBS Interactive site for summer 2009

Today we published a splash landing page for our new site SmartPlanet.com set to launch early this summer. I am excited about this site on many levels. First, because I believe in the idea – It is a site “dedicated to people who realize the need to make our world a better place to live, [...]

A little Brand in your social media

For those who want to use twitter, it can be a fun and interesting way to both keep track & share what is going on with the many people in your expanded network – using 140 characters or less. Individuals and companies use it in a variety of way’s for both business and social reasons. [...]