PORT : Prominence, Ownership, Response and Targeting. These are the key elements by which we measure ourselves as it pertains to being able to deliver value to folks who advertise on the CBS Interactive Business and IS/IT properties.
PORT : Prominence, Ownership, Response and Targeting. These are the key elements by which we measure ourselves as it pertains to being able to deliver value to folks who advertise on the CBS Interactive Business and IS/IT properties.
On my team, we have spent tremendous amounts of time talking about where we believe advertising is headed within the interactive medium. Bigger and more premium placements are the future. To that end, we have greatly simplified our design frameworks to allow for maximum modularity and flexibility (both for product & Ad innovation)
PORT : Prominence, Ownership, Response and Targeting. These are the key elements by which we hope to measure ourselves as it pertains to being able to deliver value to folks who advertise on the CBS Interactive Business and IS/IT properties. This had been a foundational element that drove many of the choices that were made in creating a the new design framework that has now been rolled out first to ZDNet and now to BNET.
I am an avid student and evangelist of user-centered design principles - I have created or overhauled some of the world's largest online Business & Technology properties. My focus has always been on building functional design systems that creatively solve business problems. Solutions that convey brand & messaging, but more importantly, are intuitive to maximize the possibilities of an interactive medium. Any thoughts, opinions, or ideas expressed on this website are solely my own and not necessarily representative of those of my employer, CBS Interactive.
