Category Archives: Ad Innovation

PORT is not only intended for our advertisers – But for our own content and users as well

September 25, 2010 – 3:02 pm

PORT : Prominence, Ownership, Response and Targeting. These are the key elements by which we measure ourselves as it pertains to being able to deliver value to folks who advertise on the CBS Interactive Business and IS/IT properties. Our design framework has many key elements that are intended to deliver this. They are built into [...]

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The little things that can help transition from Point A to Point B

August 25, 2010 – 11:06 pm

On my team, we have spent tremendous amounts of time talking about where we believe advertising is headed within the interactive medium. Bigger and more premium placements are the future. To that end, we have greatly simplified our design frameworks to allow for maximum modularity and flexibility (both for product & Ad innovation) Our recent [...]

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PORT is Alive and well: making appearances on CBS Interactive brands!

August 22, 2010 – 9:15 pm

PORT : Prominence, Ownership, Response and Targeting. These are the key elements by which we hope to measure ourselves as it pertains to being able to deliver value to folks who advertise on the CBS Interactive Business and IS/IT properties. This had been a foundational element that drove many of the choices that were made [...]

By marc | Also posted in Work Related | Comments (0)