Monthly Archives: August 2010

The little things that can help transition from Point A to Point B

August 25, 2010 – 11:06 pm

On my team, we have spent tremendous amounts of time talking about where we believe advertising is headed within the interactive medium. Bigger and more premium placements are the future. To that end, we have greatly simplified our design frameworks to allow for maximum modularity and flexibility (both for product & Ad innovation) Our recent [...]

By marc | Posted in Ad Innovation, Work Related | Tagged , | Comments (1)

PORT is Alive and well: making appearances on CBS Interactive brands!

August 22, 2010 – 9:15 pm

PORT : Prominence, Ownership, Response and Targeting. These are the key elements by which we hope to measure ourselves as it pertains to being able to deliver value to folks who advertise on the CBS Interactive Business and IS/IT properties. This had been a foundational element that drove many of the choices that were made [...]

By marc | Posted in Ad Innovation, Work Related | Comments (0)

What is Application Focus – Can it be applied to a desktop browser experience?

August 20, 2010 – 9:31 pm

The adoption of smart phones has been enormous (iPhone, Android, etc). With this, has come literally hundreds of thousands of applications – each that does any number of things from consumption, functional utility to entertainment. However, what would seem most consistent with the best of these Apps, is the simplicity and focus that is brought [...]

By marc | Posted in Work Related | Tagged , | Comments (0)