A Functional Design Studio

<Creative Solutions for Business>

A functional design is not about a medium - web, print or multimedia.. it is not about a pretty picture. It simply responds to the parameters of a business challenge, determines the creative opportunities and offers solutions to be extended in all possible formats.

What do I do

I am an avid student and evangelist of user-centered design principles - I have created or overhauled some of the world's largest online Business & Technology properties. My focus has always been on building functional design systems that creatively solve business problems. Solutions that convey brand & messaging, but more importantly, are intuitive to maximize the possibilities of an online medium.

The Toolbox

All of my design and development is done on the Mac platform. I work on a 24" / 2.8GHz Intel Core 2 Duo iMac at my home office.

Not quite as speedy as my Quad-Core MacPro at the CBS office in San Francisco, but it does the trick - and I dig it plenty!

Where I Work

Since late 2005 - I have been the Art Director for CBS Interactive Business Portfolio web sites, driving creative for BNET, ZDNet, TechRepublic, MoneyWatch.com & now SmartPlanet. I have the best design team in all of CBSi, and within the Business division are some of the smartest and most passionate producers, engineers, editors and product folks I have ever worked with.
Working on as we speak: SmartPlanet.com which will launch in late Spring 2009